Call for papers

On behalf of CROMAR (Croatian Marketing Association) and the Faculty of Economics in Osijek, we have the pleasure to invite you to the XXI CROMAR Congress entitled “Marketing - a factor of sustainable development”, which will be held in Osijek from 8th to 10th October 2009.

This international Congress offers an opportunity for exchanging marketing thoughts from the scientific and the business environment in order to promote knowledge on marketing amongst scholars by disseminating new research findings and by encouraging the evolution of new research topics. It also serves as a platform for knowledge transfer and interaction between academics and practitioners.

This thought provoking event will be a blend of different activities such as scientific paper presentations, undergraduate students’ case study competition, best bachelor thesis competition, the biennial meeting of CROMAR as well as the traditional official dinner. The intention is not only to exchange knowledge about developments in marketing management but also to enable informal exchange and networking between delegates.

It is our pleasure to announce the Call for Papers. Potential topics for submission of papers (in English or Croatian) include:

• Marketing in informatics environment
• Logistics
• Guerilla marketing
• Agritourism
• Green marketing
• Social responsibility, ethics and consumer protection
• Marketing and innovations
• Integrated marketing communication
• Contemporary marketing practices.

Your other ideas considering the major congress topic are also wellcome.

Book of abstracts will be prepared and distributed at the Congress, while the complete Proceedings with ISBN will be available after the Congress.

The Organizing Committee has also the pleasure to announce the Competition for Best Case Study for Young Marketers, as well as the Award for the Best Bachelor Thesis in Marketing of Croatian students defended between the two Congresses. The awarded case studies and Bachelor thesis will also be presented at the Congress.

Documents

All congress related documents that are sent via e-mail or published on the home page will be presented on this page as well, ensuring the acces from one location.

Conference paper template 50 Kb

Propositions for extended abstract submission 41 Kb

Propositions for abstract submission 51 Kb

Call for papers 155 Kb

Important dates