Cromar congress program

KEYNOTE SPEAKERS

HALLIER, B.: GLOBAL CHALLENGE: SUSTAINABILITY

KESIĆ, T.: THE CHANGE OF MARKETING PARADIGMS IN THE SEARCH FOR A DIFFERENTIAL ADVANTAGE

MARKETING & INFORMATION TECHNOLOGIES

SESSION 1
ROOM 7

BILOŠ, A.: SOCIAL NETWORK WEB SITES AND THEIR MARKETING POTENTIAL

DLAČIĆ, J., VRANIĆ, F.: MEĐUOVISNOST PONAŠANJA NET GENERACIJE I RAZVOJA INTERNET OGLAŠAVANJA U HRVATSKOJ (INTERDEPENDENCE BETWEEN NET GENERATION BEHAVIOR AND THE DEVELOPMENT OF INTERNET ADVERTISING IN CROATIA)

DUNKOVIĆ, D., DUNKOVIĆ, B.: UTJECAJ INFORMACIJSKE TEHNOLOGIJE NA ODNOSE UNUTAR KANALA MARKETINGA (THE IMPACT OF INFORMATION TECHNOLOGY ON RELATIONSHIPS WITHIN MARKETING CHANNELS)

RUŽIĆ, D., ANDRLIĆ, B., RUŽIĆ, I.: INTERNET MARKETING IN  HOTEL INDUSTRY – SITUATION, OPPORTUNITIES AND TRENDS

ŠTIMAC, M.: PURCHASE THROUGH THE INTERNET – ALLIANZ DIRECT

NEW THEORETICAL APPROACHES IN MARKETING (1)

SESSION 2
ROOM 10

ANIĆ, I-D., PIRI RAJH, S, RAJH, E.: STILOVI ODLUČIVANJA POTROŠAČA: TESTIRANJE METODOLOGIJE I PROFILIRANJE STILOVA U HRVATSKOJ (CONSUMERS' DECISION-MAKING STYLES: TESTING THE METHODOLOGY AND STYLES PROFILING IN CROATIA)

CULIBERG, B.: CONSUMERS’ RIGHT TO BE WRONG: A CONCEPTUAL MODEL OF CONSUMER ETHICAL DECISION MAKING

HREHOVÁ, D., FRENOVÁ, J.: CORPORATE SOCIAL RESPONSIBILITY  - NEW BUSINESS PHENOMENON

JUKIĆ, D.: METAETIKA KAO MARKETINŠKA KRINKA ODNOSA S POTROŠAČEM (METAETHICS USED AS A MARKETING DISGUISE OF COSTUMER RELATIONS)

PUBLIC MARKETING (1)

SESSION 3
ROOM 11

ČARAPIĆ, H., RÉVÉSZ, B.: ASSESSMENT OF EDUCATIONAL SERVICE QUALITY: A COMPARISON BETWEEN THE FACULTY OF ECONOMICS IN OSIJEK AND THE FACULTY OF ECONOMICS AND BUSINESS ADMINISTRATION IN SZEGED

DUJAK, D., BOŽINOVSKI, J.: THE ROLE OF INFORMATION TECHNOLOGY IN KNOWLEDGE DISTRIBUTION: CURRENT SITUATION IN UNITED STATES HIGHER EDUCATION AND POSSIBLE IMPLEMENTATION IN THE SOUTHEAST EUROPEAN AND EURASIAN HIGHER EDUCATION

GUTIÉRREZ RODRÍGUEZ, P., VÁZQUEZ BURGUETE, J-L.: QUALITY IN THE LOCAL PUBLIC SECTOR: A SPANISH EXPERIENCE

IVANČIĆ, I.: A NEED FOR A CHANGE: MARKETING IN VOCATIONAL EDUCATION

VAJDA, B., MÁLOVICS, E.: CONNECTIONS BETWEEN HEALTH BEHAVIOUR AND LIFESTYLE DECISIONS

CORPORATE SOCIAL RESPONSIBILITY

SESSION 4
ROOM 10

HAM, M., FORJAN, J.: ISTRAŽIVANJE POTROŠAČA U FUNKCIJI PROCJENE STANJA I PERSPEKTIVE PRIMJENE ZELENOG MARKETINGA U REPUBLICI HRVATSKOJ (CONSUMER RESEARCH IN THE FUNCTION OF EVALUATING THE STATE AND PERSPECTIVES OF APPLYING GREEN MARKETING IN THE REPUBLIC OF CROATIA)

JUSIĆ, D., ROSO, T.: VIPNET – INVESTING IN THE COMMUNITY

LONČARIĆ, D.: STRATEŠKO UPRAVLJANJE MARKETINGOM U FUNKCIJI UNAPREĐENJA KVALITETE ŽIVOTA (STRATEGIC MARKETING MANAGEMENT IN THE FUNCTION OF IMPROVING THE QUALITY OF LIFE)

LABELS & BRANDING

SESSION 5
ROOM 11

FIRST, I., BROZINA, S.: MOTIVATION FOR HEALTHY FOOD CONSUMPTION AND THE ROLE OF BRANDS IN THE ORGANIC FOOD MARKET

HORVAT, S., VRANEŠEVIĆ, T.: PRIVATE LABEL MANAGEMENT DURING ECONOMIC CRISIS

REKETTYE, G.: THE POSITION OF PRIVATE LABELS IN BRAND COMPETITION

NEW THEORETICAL APPROACHES IN MARKETING (2)

SESSION 6
ROOM 7

PRÓNAY, S., HETESI, E., VERES, Z., VAJDA, B.:  APPLICABILITY OF LIFESTYLE-BASED SEGMENTATION IN A HUNGARIAN MARKET SETTINGS

RADIĆ, T., KURSAN, I.: KRITIKA KREMATISTIKE U DUHU MARKETINGA (CRITIQUE ON CREMATISTICS FROM THE ASPECT OF MARKETING)

SZŰCS, K., TÖRŐCSIK, M., SOÓS, J.: TREND RESEARCH, THE SYSTEM OF TRENDS, TREND AFFINITY IN SOCIETY

GUERILLA MARKETING

SESSION 7
ROOM 10

FERENČIĆ, M.: FILM MARKETING

MEDIĆ, M., MEDIĆ, I., PANCIĆ, M.: KONVENCIONALNI VS GERILA MARKETING (CONVENTIONAL VS GUERRILLA MARKETING)

PRELAS KOVAČEVIĆ, A.: GERILA OGLAŠAVANJE U REPUBLICI HRVATSKOJ (GUERRILLA ADVERTISING IN THE REPUBLIC OF CROATIA)

MARKETING & INNOVATIONS

SESSION 8
ROOM 11

BILIĆ, I., ŠKORIĆ, M.: MARKETING I INOVACIJE: STEVIJA – NOVE MOGUĆNOSTI ZA ZDRAVIJU PREHRANU (MARKETING AND INNOVATIONS: STEVIA - NEW POSSIBILITIES FOR HEALTHIER NUTRITION)

RUŽIĆ, D., TURKALJ, D., PODMANICKI, T.: USING 2D CODES IN NEW TECHNOLOGY MARKETING

ZAVIŠIĆ, Ž.: MARKETING I INOVACIJE: VOĆNI SOKOVI KAO FUNKCIONALNA HRANA NA TRŽIŠTU REPUBLIKE HRVATSKE (MARKETING AND INNOVATIONS: POSITIONING FRUIT JUICES AS FUNCTIONAL FOOD ON THE MARKET OF THE REPUBLIC OF CROATIA)

MARKETING & AGRITOURISM (1)

SESSION 9
ROOM 7

BRŠČIĆ, K., VELENIK, R., MILOHANOVIĆ ČEHIĆ, A.: AGROTOURISM, FACTOR OF SUSTAINABLE RURAL DEVELOPMENT - CASE STUDY “OGRADE”

MULEC,I. STOJANOVIĆ,V.: PROGRESS AND PROBLEMS IN SUSTAINABLE DEVELOPMENT OF RURAL TOURISM IN THE ECOTOURISTIC CENTER OF SOLČAVA – LOGARSKA VALLEY, SLOVENIA

TÖRŐCSIK, M., SOÓS, J., RECHNITZER, S.: CHANCES OF A SMALL SETTLEMENT: PALKONYA AS AN EXAMPLE OF SEARCHING FOR NEW OPPORTUNITIES

MARKETING & TOURISM (1)

SESSION 10
ROOM 7

BUŠELIĆ, M., KRIŽMAN PAVLOVIĆ, D.: THE SAFETY OF TOURISTS – A FACTOR OF TOURISM COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT IN THE REPUBLIC OF CROATIA

KRIŽMAN PAVLOVIĆ, D.: MANAGEMENT OF SUSTAINABLE TOURISM DEVELOPMENT: A MARKETING APPROACH

PAVLIĆ, I.: OSNOVNA OBILJEŽJA RAZVOJA HRVATSKOG TURISTIČKOG PROIZVODA (MAIN DEVELOPMENT CHARACTERISTICS OF THE CROATIAN TOURISM PRODUCT)

MARKETING COMMUNICATIONS

SESSION 11
ROOM 11

BEVANDA, A., KLEPIĆ, Z.: PLANIRANJE I PROVEDBA AKTIVNOSTI INTEGRIRANE MARKETINŠKE KOMUNIKACIJE U PODUZEĆIMA REGIJE HERCEGOVINA (PLANNING AND IMPLEMENTATION OF INTEGRATED MARKETING COMMUNICATION ACTIVITIES IN ENTERPRISES OF THE HERZEGOVINA REGION)

MIHIĆ, M., BOŽIĆ, D.: CROSS-CULTURAL DIFFERENCES AND THEIR IMPLICATIONS ON MARKETING AND MARKETING COMMUNICATIONS

ŠIMAC, K.: BUSINESS MAGAZINE BIZDIREKT– FROM LOCAL TO NATIONAL MEDIA

MARKETING & TOURISM (2)

SESSION 12
ROOM 7

BOŠKOVIĆ, D., TEŽAK, A., POROPAT, D.: PREFERENCES, WAYS OF INFORMING, AND THE SATISFACTION OF TOURISTS WITH EXCURSION CHOICES IN RURAL ISTRIA

BOŠKOVIĆ, D., SAFTIĆ, D., AMIDŽIĆ, D.: INFORMATION CHANNELS AND TOURIST PREFERENCES REGARDING THE EVENT AND ENTERTAINMENT OFFERING: THE CASE OF ISTRIA

PERUČIĆ, D.: VAŽNOST UZAJAMNOG MARKETINGA U RAZVOJU ODRŽIVOG CRUISE  TURIZMA NA MEDITERANU (THE IMPORTANCE OF COOPERATIVE MARKETING IN THE DEVELOPMENT OF SUSTAINABLE CRUISE TOURISM IN THE MEDITERRANEAN)

PUBLIC MARKETING (2)

SESSION 13
ROOM 11

GRBAC, B., VUJIČIĆ, M.: MARKETING DRUŠTVENO POŽELJNOG PONAŠANJA – ČIMBENIK RAZVOJA SPORTSKO – REKREACIJSKE  AKTIVNOSTI MLADIH (SOCIAL MARKETING: DEVELOPMENT DETERMINANT OF YOUTH SPORT-RECREATION ACTIVITY)

MESARIĆ, J., DUKIĆ, S., MIŠČEVIĆ, D.: MARKETING OF NON-PROFIT ORGANIZATIONS IN ICT ENVIRONMENT

PUPAVAC, D., MARŠANIĆ, R., BABIĆ, M.: KORPORATIVNI IMIDŽ – ČIMBENIK USPJEŠNOSTI GRADSKIH KOMUNALNIH PODUZEĆA ZA PROMET (CORPORATE IMAGE – A SUCCESS FACTOR FOR MUNICIPAL TRAFFIC UTILITY COMPANIES)

MARKETING & AGRITOURISM (2)

SESSION 14
ROOM 7

BRČIĆ-STIPČEVIĆ, V., PETLJAK, K., RENKO, S.: EKOAGROTURIZAM – POKRETAČ ODRŽIVOG RAZVOJA TURIZMA (ECOAGROTOURISM – SUSTAINABLE TOURISM DEVELOPMENT PROMOTER)

MAVRIN, I.: CULTURAL HERITAGE AS A KEY DEVELOPMENT ELEMENT OF RURAL TOURISM IN BARANJA

ŠOSTAR, M., PAVOŠEVIĆ, J., MATIĆ, G.: RAZVOJNA STRATEGIJA OBITELJSKOG GOSPODARSTVA (DEVELOPMENT STRATEGY OF AUTHENTIC FAMILY FARM)

MARKETING STRATEGIES

SESSION 15
ROOM 11

DOMAZET, A., SENDIĆ, R.: FAKTORI I STRATEGIJE ULASKA KOMPANIJA IZ BOSNE I HERCEGOVINE NA MEĐUNARODNO TRŽIŠTE (INTERNATIONAL MARKET ENTRY STRATEGIES IN BOSNIA AND HERZEGOVINA ENTERPRISES)

ERCEG, A., OREŠKOVIĆ, B.: UTJECAJ CARINSKOGA POJEDNOSTAVLJENOG POSTUPKA „OVLAŠTENI PRIMATELJ“ NA SMANJENJE LOGISTIČKIH TROŠKOVA NA PRIMJERU PROIZVOĐAČKE TVRTKE (AN IMPACT OF THE SIMPLIFIED"AUTHORISED CONSIGNEE” CUSTOMS CLEARANCE PROCEDURE ON CUTTING THE LOGISTICS COSTS)

PALIĆ, M., TOMAŠEVIĆ LIŠANIN, M., KOVAČ, I.: UTJECAJ RECESIJE NA MARKETINŠKE STRATEGIJE HRVATSKIH PODUZEĆA (EFFECTS OF RECESSION ON THE MARKETING STRATEGIES OF CROATIAN COMPANIES)

SEGETLIJA, Z.: A THEORETICAL APPROACH TO CHANGES IN THE RETAIL STORE FORMS IN CROATIA

BARABAŠ, H.: THE PRODUCT LOSS – OLISAN OIL